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Pet's Emotion & Health Detection


Without a doubt, pets have emotions and feelings that are available to a human who is two to two-and-a-half years old. However, there are no effective ways to decode pets' feelings.

With the help of this futuristic technology, pets owners can easily translate animals’ vocalizations, facial expressions, and body language into something they can understand. The ultimate goal of this app is to maintain pets’ physical and mental health and help owners understand their pets more, and sequentially, improve their relationships.


CD: David Gao

AD: David Gao

CW: David Gao

+ Name and Logo

+ Brand Identity

+ App design

+ Copy Writing

+ Advertisements (Print, digital, OOH)




The ad campaign focuses on conveying Empethy’s benefits, which include emotion detection, physical health detection, as well as online veterinary service that meet your pet’s needs. The combination of the photographic approach and illustrative approach makes the ads more convincing to the target audience while keeping the futuristic aspect of the app.

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