About -Face

Cosmetic Set for Men

Pitch

Most men are not mentally ready for makeup, therefore, About-Face will serve as the middle ground and encourage them to take the first step.

The design direction will apply a minimal Bauhaus style that helps clarity and visual hierarchy; on the other hand, the Swiss typographic approach will reinforce the clean and natural voice of the products.

Works

CD: David Gao

AD: David Gao

CW: David Gao

+ Name and Logo

+ Brand Identity

+ Package design

+ Copy Writing

+ App design

+ Photography

Four Major Steps for Makeup

The cosmetic consists of four different products, which are primer, concealer, foundation, and foundation powder; each of the products correlates to one of the four major steps for makeup.